Marketing to generate momentum

Market population, demographic of listeners/readers, and costs are the main factors we should be weighing to ensure we get the most out of a solid marketing campaign.

The Agitator and FTL are 2 such places where I think our money could be spent wisely. Granted, most of the marketing should be in places where we’re not preaching to the choir. But advertisements are needed within libertarian circles as well, especially within libertarian communities that identify with our politics but have brushed off the party itself.

We have to create a sense of belief that the party is on the move by making our presence known. Use the influx of new support to build on top of our active base. The intention is not to bring in votes, but committed individuals who understand the need for activism and the need for growth. The votes will follow.

The faith in the LP as being a potential player in politics has been severely damaged. Much of it has been from our own doing. One only needs to ask the self-described libertarians from the vast, yet distinct libertarian communities (Reason, CATO, Independent Inst., etc.) about what their opinions are of the party as of today. Our efforts need to focus on winning them back, while simultaneously reaching out to those unaware of the party.


Advertising information here.

Webtrends reports available here.

Radley on his readership:

“I would guess it's your typical cross-section of blog readers, weighted heavily toward the libertarian right. I do draw a large portion of my audience from my column with FoxNews.com.”

If we can pick up some disgruntled Republicans who routinely read Balko’s Fox column, all the better.





FTL rates for advertising can be seen here:

Market population:



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